Canon SELPHY CP1500 ranked first in mini photo printer sales in Japan during the first week of May, followed by Fujifilm instax mini Link 2 in 2nd and 3rd place.
Canon and Fujifilm have captured the hearts of Japanese consumers with their latest models, featuring portability, smartphone connectivity, and a variety of functions. Competition between the two companies is expected to intensify further.
Canon offers a wide range of options with the iNSPiC PV-223, ZV-223, and SELPHY SQUARE QX10, while the SELPHY CP1500 has enhanced consumer satisfaction with its high-resolution images and water resistance.
According to recent sales data compiled by BCN, a major Japanese media outlet, Canon and Fujifilm products dominated mini photo printer sales at electronics stores across Japan during the week of April 29th to May 5th.
Canon's 'SELPHY CP1500' in white took the top spot. This palm-sized, portable photo printer allows users to easily print photos from their smartphones. Fujifilm's 'instax mini Link 2' models in Clay White and Soft Pink secured the second and third positions, respectively. This cutting-edge photo printer lets users print smartphone photos like instant film and boasts unique AR effects and fun features, contributing to its popularity.
Canon's 'iNSPiC PV-223' series in blue, pink, and white colors claimed the fourth to sixth positions. A distinguishing feature of this printer is its ability to print from smartphones and use special sticker paper to create photo stickers. Following closely behind in seventh place was Fujifilm's 'instax mini Link 2 Space Blue' model.
The top ranks are dominated by the latest mini photo printer models, with their compact portability, smartphone connectivity, and diverse features captivating Japanese consumers. The intense competition between Canon and Fujifilm is expected to continue.
Canon is also enhancing its competitiveness through a wide array of product lines. The palm-sized mini printer 'iNSPiC PV-223' comes in white, pink, and blue colors, while the adorable 'PV-123-HK' is also very popular. The 'ZV-223' model, equipped with a built-in camera for instant capture and printing, has also garnered attention. Additionally, the 'SELPHY SQUARE QX10', specialized for square-format printing, is available in white, black, and pink colors. By offering a comprehensive lineup, Canon has broadened consumer choices.
Meanwhile, the 'SELPHY CP1500', featuring a 3.5-inch LCD screen, provides convenient printing options, including smartphone connectivity and direct memory card connection. Canon has further boosted consumer satisfaction by emphasizing features like high image quality, water resistance, sticker paper compatibility, and square-format printing.
This data, sourced from a leading indicator representing approximately 40% of the Japanese consumer electronics retail market, provides a valuable snapshot of the actual sales trends for the latest mini photo printer models. The future is likely to see heightened competition as both Canon and Fujifilm continue to introduce new products.