The fresh-squeezed orange juice vending machine 'IJOOZ' from a Singaporean IoT company is gaining immense popularity in Japan, with 454 units installed in just 1 year and 2 months, demonstrating its rapid spread.
Despite the orange shortage, 'IJOOZ' maintains a stable supply of oranges through contracts with farms in the US and Australia, and its efficient operations based on IT technology allow it to maintain affordable prices, contributing to its popularity.
In addition to providing fresh orange juice, 'IJOOZ' contributes to environmental protection through recycling initiatives. The company aims to expand its business by installing 20,000 units across Japan in the future.
In Japan, the fresh orange juice vending machine 'IJOOZ' is gaining popularity. IJOOZ is a vending machine developed by a Singaporean IoT technology company, and since its launch in Japan in April 2023, it has rapidly spread throughout the country, with 454 units installed (as of June 4th) in just one year and two months. Notably, since April of this year, a new machine has been installed on average every day, and in the Kansai region, machines installed at locations like Kuzha Mall are enjoying immense popularity, selling up to 460 cups per day.
What's the secret behind IJOOZ's popularity? The biggest reason is its ability to ensure a stable supply of oranges even amidst an orange shortage. Currently, a global decline in orange production and a surge in prices have led some major beverage companies to halt orange juice production or raise prices. However, IJOOZ has secured contract farms in the US and Australia, maintaining a stable supply of oranges through farms in both the Northern and Southern Hemispheres. Furthermore, leveraging its expertise accumulated in Singapore, it has established contracts with numerous local farms to ensure a steady supply of pesticide-free oranges.
IJOOZ sells a cup of juice for 350 yen, using 3 to 4 oranges. The secret to maintaining this affordable price lies in IJOOZ's IT capabilities. Originally an IT company that developed inventory management systems, IJOOZ utilizes real-time monitoring of sales data, orange usage, and inventory of consumables like cups and straws. This allows them to supply the necessary items at the right time and reduce labor costs.
IJOOZ offers more than just orange juice. It showcases the process of extracting fresh juice, providing customers with a sense of freshness and entertainment. Moreover, in Singapore, they are contributing to environmental protection by recycling orange peels as livestock feed and raw materials for cosmetics.
IJOOZ plans to continue expanding its business within Japan, aiming to enter theme parks and amusement parks to deliver fresh and delicious orange juice to a wider audience. IJOOZ aims to achieve a penetration rate similar to that of regular juice vending machines, with a target of 20,000 units installed across Japan.