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Panasonic and Amazon collaborate to unveil latest lineup of 'VIERA' with Fire TV
- Writing language: Korean
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Base country: Japan
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- Information Technology
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Summarized by durumis AI
- Panasonic announced 13 models of 6 new series of 4K TVs featuring Amazon Fire TV on May 8th.
- The new products to be launched from June 21st consist of organic EL TVs and LCD TVs, and come in various sizes from 42 inches to 65 inches.
- Equipped with Amazon's Fire TV operating system, users can enjoy OTT service content the same way as TV broadcast content, and it supports various app installations, creating individual profiles, etc.
Panasonic announced 13 models in 6 new series of 4K high-definition TVs equipped with Fire TV on May 8th. It has become possible to seamlessly search and watch video content from TV broadcasts, Netflix, Amazon Prime Video, and other OTT services. They will be released sequentially from June 21st.
Panasonic's new Fire TV-equipped TVs are comprised of the organic EL TVs 'Z95A/Z90A/Z85A' and LCD TVs 'W95A/W90A/W80A', and they feature a variety of screen sizes from 42 inches to 65 inches.
Amazon's 'Fire TV' operating system is installed on all models, enabling users to select and watch OTT service content, such as Amazon Prime Video and Netflix, in the same way they would choose regular TV broadcast content.
Panasonic has been steadily pursuing TV and internet connectivity, such as its YouTube-supported TV in 2008 and its Firefox OS-equipped TV in 2015. With the TV internet connection rate exceeding 80% and the OTT service utilization rate exceeding 50%, the OTT function of TVs has become increasingly important. Due to this, Panasonic has decided that its existing proprietary operating system is insufficient, leading to this full-scale collaboration with Amazon.
Fire TV allows users to install a variety of apps and offers a smooth user experience like the regular Fire TV. TV programs and OTT service content are integrated and displayed on the home screen, and creating a personal profile provides a customized viewing experience.
'Room Jumper Link', 'Past Future Program Table', 'Media Access', and other Viera unique features will continue to be provided.
A new AI high-definition engine is installed in all series, enhancing resolution and realism, and it has become possible to suppress banding noise that often occurs in OTT content while maintaining precise image quality.
The Z95A series (65-inch model approximately 520,000 yen, 55-inch model approximately 370,000 yen) is a premium model that enhances brightness, contrast, and spatial audio among the organic EL TVs.
In the LCD TV lineup, the W95A series features a mini LED backlight panel, the W90A has a direct-lit split high-brightness panel, and the W80A features a direct-lit high-brightness panel. The W95A and W90A also support 4K 144p input.
