This is an AI translated post.
Bulldak Bokkeum Myun, conquering the Japanese market with potato chips! Expanding the spicy world.
- Writing language: Korean
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Base country: Japan
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Summarized by durumis AI
- Samyang Foods is launching spicy potato chips under the 'Bulldak' brand in Japan, targeting women in their 20s and 30s, aiming to be the 'global top brand for spicy food'.
- 'Bulldak', which has grown into a global brand since its launch in 2012, being exported to about 100 countries, is gaining popularity in the Japanese market, mainly with the 'Bulldak Bokkeum Myun' series. In particular, in February 2023, it launched 'Yakisoba Bulldak Bokkeum Myun', tailored to the taste of Japanese people, which gained great popularity.
- Samyang Foods announced its goal to secure consumers who were not reached by 'Bulldak' and grow into a global brand by launching the 'tangle' brand, which combines Korean cuisine and pasta, in the Japanese market.
The spicy brand 'Bulgogi' from Korea is expanding its spicy world view by launching potato chips in Japan. Samyang Foods' Japanese subsidiary, Samyang Japan, launched 'Bulgogi Potato Chips' in the Japanese market in June, with plans to expand its distribution network to other countries, including the United States, in the future.
'Bulgogi' has been recording an annual growth of over 25% in Japan with the catchphrase "Too spicy! But too delicious!" It has been gaining popularity among Japanese consumers by launching a variety of products such as the 'Bulgogi Bokkeum Myun' series, sauces, tteokbokki, and snacks.
The 'Bulgogi Potato Chips' to be launched this time come in three flavors: original, 4 kinds of cheese, and habanero & lime. The combination of 'Bulgogi's unique spicy flavor and crispy potato chips is expected to offer a new kind of fun for 'Bulgogi' fans.
Samyang Japan targets women in their 20s and 30s who love the spicy flavor of 'Bulgogi' as its main target, and aims to raise awareness of the 'Bulgogi' brand and establish itself as a 'global top brand for spicy food'.
'Bulgogi' has become a global brand with sales of 600 billion won, exported to about 100 countries since its launch in 2012. In particular, it gained worldwide popularity in 2014 when a British YouTuber uploaded a video of him eating 'Bulgogi Bokkeum Myun'.
Samyang Japan entered the Japanese market in 2019 by launching Japanese versions of the 'Bulgogi Bokkeum Myun' series. 'Bulgogi' has captured the hearts of Japanese consumers with its unique spicy flavor and chewy noodles, as well as its friendly character, 'Hochi'. It has boosted sales growth by meeting the needs of consumers who want to experience a travel vibe with Korean ramen due to the prolonged COVID-19 pandemic.
The 'Bulgogi Bokkeum Myun' series in Japan are most popular in 'Carbonara' and 'Original' flavors. In February 2023, it launched 'Yakisoba Bulgogi Bokkeum Myun', tailored to the tastes of Japanese people, which has gained great popularity. 'Yakisoba Bulgogi Bokkeum Myun' has become a topic of conversation as a product available only in Japan with a combination of 'Bulgogi's unique spicy flavor and yakisoba taste.
'Bulgogi' is expanding its product lineup with various products such as stir-fried noodles, sauces, tteokbokki, noodle soup, and snacks, and is building a brand image that makes people think of 'Bulgogi' when it comes to spicy food. It also plans to increase its points of contact with consumers through collaborations with other companies.
Meanwhile, Samyang Foods launched the 'tangle' brand, a fusion of Korean cuisine and pasta, in the Japanese market in February. 'Tangle' offers two flavors, 'Pulgoki Cream Pasta' and 'Kimchi Rose Pasta', showcasing the unique flavors of Korea. Samyang Foods said it aims to secure consumers who can't be reached through 'Bulgogi' and grow it into a global brand through the 'tangle' brand.
