Dies ist ein von KI übersetzter Beitrag.
Heißer "Short-Drama"-Trend in Japan: BUMP führt in die Welt von "Unvernünftigen Wünschen"
- Schreibsprache: Koreanisch
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Referenzland: Japan
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- Short-Dramas, die in nur 3 Minuten Emotionen und Unterhaltung bieten, etablieren sich in Japan als neuer Trend und sind bei der Generation MZ, die Wert auf Zeit-Effizienz legt, sehr beliebt.
- Der Short-Drama-Trend, der in China seinen Ursprung hat, hat sich durch die Einführung von kostenpflichtigen Modellen auf Plattformen wie 抖音 (Douyin) und 快手 (Kuaishou) weiter verbreitet. Auch in Japan prägen Apps wie SAMANSA, eine Abonnement-App für Kurzfilme, und "ごっこ倶楽部 (Gokko Club)", ein Unternehmen, das sich auf die Produktion von Kurzdramen spezialisiert hat, den Markt.
- Insbesondere Unternehmen wie "BUMP" und "GOKKO" streben durch Short-Dramas aktiv nach einer Expansion auf den globalen Unterhaltungsmarkt. Es wird erwartet, dass Short-Dramas in Zukunft in immer vielfältigeren Formen weiterentwickelt werden und neue Zuschauererlebnisse bieten.
In Japan, "Short Dramas", which can be watched in just 3 minutes, are emerging as a new trend. This content, which has gained popularity overseas, is rapidly spreading in Japan through newly emerging companies.
Compared to traditional feature-length dramas, short dramas offer the advantage of being able to experience emotion and entertainment in a short amount of time without time constraints. Especially in today's society, which values efficiency in time, they are gaining immense popularity among the MZ generation who want to consume high-satisfaction content with minimal time investment.
The popularity of short dramas began in China. As evidenced by the growth of "抖音 (Douyin)", the Chinese version of TikTok, short videos have rapidly become mainstream in just a few years. According to "中国互联网視聴発展研究報告（2023）", the size of China's short video market reached 6 trillion yen as of the end of December 2022.
Among short video genres, drama-style content emerged, and major video apps like "抖音" and "快手 (Kuaishou)" began introducing paid subscription models for short dramas in 2021. "騰訊視頻 (Tencent Video)", a long-form video platform, also entered this market.
In Japan as well, companies like "SAMANSA", a short film subscription app, and "ごっこ倶楽部 (Gokko Club)", which specializes in producing short dramas, have entered the market, gaining significant popularity, particularly among Gen Z women. This popularity reflects the growing trend of prioritizing time efficiency in content consumption.
Market research firm YH Research expects the global short drama market to reach 8.8 trillion yen by 2029, and the Japanese market to reach 150 billion yen by 2026.
"BUMP" is an app that offers short dramas on a "pay-per-view" basis. Since its launch in December 2022, the app has surpassed 1.1 million downloads, and the total number of views for "clip videos" posted on SNS has exceeded 1 billion.
"BUMP" is also actively pursuing global expansion. Starting in May 2024, it began offering content translated into Korean and plans to expand into Asia and North America in the future.
"GOKKO", which operates "ごっこ倶楽部", recently secured approximately 200 million yen in investment. This funding will be used to establish production environments for improving content quality, hire talent for team expansion and strengthening, and enhance overseas content distribution. "GOKKO" aims to grow into a global entertainment company originating from Japan.
Short dramas are more than just content to enjoy in short bursts of time; they are establishing themselves as a new entertainment industry. Short dramas are expected to evolve into even more diverse forms and offer new viewing experiences in the future.
